FIFA World Cup Halftime Show Breakdown And Easter Eggs
dpatop – 19 July 2026, United States, East Rutherford: Soccer, Men’s, 2026 World Cup, Final, Spain vs. Argentina, New York-New Jersey Stadium in East Rutherford. The South Korean K-pop band BTS will perform during the halftime show at the World Cup final. PLEASE NOTE: In accordance with FIFA regulations, these images may be used exclusively for editorial purposes. Commercial use is prohibited. Furthermore, no video-like sequences may be created, and no alterations may be made to the image, either in the foreground or the background. Photo: Tom Weller/dpa (Photo by Tom Weller/picture alliance via Getty Images)
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The 2026 World Cup Halftime Show is the first ever to happen for the game in its 96 years of existence. As time goes on and the game evolves, so does its impact on the world. The 2026 FIFA World Cup final between Argentina and Spain at MetLife Stadium is projected to draw a massive global TV audience, with estimates ranging from 1.5 to 1.8 billion viewers.
So, it made sense that Coldplay’s Chris Martin, an activist and humanitarian, would team up with Global Citizen to create its first-ever FIFA World Cup Halftime Show. With only 11 minutes of performance time, Martin knew he had to make it as explosive as ever. So, he brought in the big guns with iconic global performers like BTSShakira, Madonna, and Justin Bieber.
There’s so much heart that Martin put into this, which is set to raise $100 million to expand access to education and football for youth worldwide.
We break down the World Cup Halftime Show below – Easter Eggs and all :
Madonna’s Lucky No. 10
Curated by Martin, the World Cup begins with a graphic of Earth in the galaxy, then zooms in on the New York/New Jersey MetLife Stadium. Underground in the stadium, Madonna’s “Music” begins to play as dancers in roller skates and flashy outfits begin to dance. As the camera pans towards a disco ball with lights imprinted to resemble a soccer ball, it opens on Madonna as she performs a “Music” x “Disco Inferno” mash-up, while riding in an off-road vehicle with the license plate MAESTRO. In the car with her were football (soccer) legends, Brazilian icons Ronaldo Nazário and Ronaldinho Gaúcho, best known for their 2002 World Cup win. Before she enters the stadium, her FIFA custom jacket displays her name and the number “10,” which could represent her latest track, “Danceteria,” as her 10th No. 1 song. She enters the field with Ronaldo Nazário and Ronaldinho Gaúcho in tow.
EAST RUTHERFORD, NEW JERSEY – JULY 19: Ronaldinho, Madonna and Ronaldo perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Carl Recine/Getty Images)
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The Muppets & Conductor Gustavo Dudamel
The ground and production are filled with colors, Coldplay’s signature look, with the start of the instrumental of The White Stripes’ “Seven Nation Army,” with The Muppets’ Dr. Teeth and the Electric Mayhem. Venezuelan conductor Gustavo Dudamel, the New York Philharmonic and Venezuela’s Simón Bolívar Symphony Orchestra join them, with dancers and colorful flags surrounding them. Dudamel is wearing a custom pinstripe suit with his name and “1” on the back, looking like a jersey.
EAST RUTHERFORD, NEW JERSEY – JULY 19: Gustavo Dudamel of the New York Philharmonic and Animal of The Muppets perform during FIFA World Cup 2026™ Topps Final Halftime Show at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Kevin Mazur/Kevin Mazur/Getty Images for Global Citizen)
Kevin Mazur/Getty Images for Global Citizen
BTS’s Portion was Dynamite
The screen then shows the Norwegian team rowing to the drumbeat, with everyone rowing. It then pans to BTS, dressed in their signature ARIRANG red and custom FIFA jerseys, as they perform their hit song “Dynamite.”
“Dynamite” debuted at No. 1 on the Hot 100 chart back in 2020, the first by a South Korean act, and broke records globally. The screens around them display the song’s lyrics, with the audience loudly cheering them on. Their portion ends with a blast of fireworks. The group had just arrived last night, following their Paris concert on their World Tour ARIRANG.
BTS perform during the half time show at the New York-New Jersey Stadium during the FIFA World Cup 2026 Final. Picture date: Sunday July 19, 2026. (Photo by Bradley Collyer/PA Images via Getty Images)
PA Images via Getty Images
Ted Lasso and Coach Beard Introduces Justin Bieber
It then transitions to Ted Lasso (Jason Sudeikis) and Coach Beard (Brendan Hunt) from Apple TV’s hit series “Ted Lasso.” The duo is talking about the game.
“The first half of halftime knocked my darn socks off,” says Ted Lasso. Coach Beard answers with his signature, “Spectacular, BABY!” Lasso continues, “Now how the heck are they going to follow all of that? I know what I think we need, we need some heart. Someone who has some soul. Someone who could bring the love.” They then bring out their next performer like a soccer call: “JB” for Justin Bieber. Above his name, it says “BELIEBE,” an homage to the Lasso’s signature phrase: BELIEVE.
Lasso tells Bieber, who is holding his guitar, “Alright, young man, it’s your big shot. Go out there. No one is watching. Make us proud.”
Bieber walks on the field, singing an acoustic version of his popular single, “EVERYTHING HALLELUJAH.” Dressed in a polo with a simple tee over it, he ends the song with “It’s the World Cup, HALLELUJAH.”
EAST RUTHERFORD, NEW JERSEY – JULY 19: Justin Bieber performs during the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium in East Rutherford, New Jersey, USA on July 19, 2026. (Photo by Evrim Aydın/Anadolu via Getty Images)
Anadolu via Getty Images
Shakira and Burna Boy Brings Out the “Dai Dai” dancers
It cuts to Shakira as she begins to perform the World Cup Official 2026 Song, “Dai Dai,” with Burna Boy. Dressed in pink and yellow sparkles, Shakira is a sparkle of sunshine as she is surrounded by her dancers and the young participants chosen after the “Dai Dai” Dance Challenge, promoted in conjunction with the Ghetto Kids of Ugandawhich she launched weeks ago to invite her followers from all over the world to create their own choreographies for the dance. The dancers, dressed in bright yellow outfits, represent the sunshine from all over the world.
EAST RUTHERFORD, NEW JERSEY – JULY 19: Shakira performs during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Maddie Meyer – FIFA/FIFA via Getty Images)
FIFA via Getty Images
Everyone comes together for LOVE
The video cuts to football/soccer legend Pelé’s iconic “Love, love, love” speech from 1977, in which he famously says, “Say with me three times, Love! Love! Love!” It then cuts to the Webby Award-winning PS22 Chorus – made up of elementary school kids from Staten Island, New York- as they sing Coldplay’s unreleased song, “We Believe.” The kids, dressed in custom colorful FIFA jerseys, are surrounded by the Muppets and Sesame Street characters, as it pans out to Chris Martin, Dudamel, and the orchestra around them, then to Coldplay’s “LOVE” button design, but with the “O” as the Earth. They all sing and dance, as colorful dust explodes out from the stadium. The group is then joined by all the other performers and dancers, including BTS, Shakira, Burna Boy, Justin Bieber, Ted Lasso, Coach Bead, Ronaldo Nazário and Ronaldinho Gaúcho, as they all sing and dance. The performance ends with fireworks. What an iconic way to end the first World Cup Halftime Show!
EAST RUTHERFORD, NEW JERSEY – JULY 19: Chris Martin performs during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Florencia Tan Jun/Getty Images)
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