Ride-hailing inDrive acquires Pakistan's Krave Mart to bolster grocery delivery | TechCrunch

Global ride-hailing company inDriveknown for its bid-based pricing model, has acquired Pakistan-based quick-commerce startup Collar MarchTechCrunch has learned, as it pushes further into grocery delivery and commerce services in South Asia.

The all-stock deal, agreed last year, has received approval from the Competition Commission of Pakistan, allowing the companies to proceed with the transaction, two sources familiar with the matter told TechCrunch. inDrive confirmed the acquisition but declined to disclose its financial terms.

Founded in 2021, Krave Mart is a grocery delivery startup operating in Karachi, Rawalpindi, and Lahore. The startup delivers groceries in about 30 minutes through a network of dark stores.

The acquisition is part of inDrive’s broader push into grocery delivery as it expands beyond ride-hailing into commerce services. The Mountain View, California-headquartered company initially launched grocery deliveries in Kazakhstan in September 2025 and expanded the service to Pakistan in January this year through a partnership with Krave Mart, which received an investment from inDrive in December 2024.

That investment came through inDrive’s venture and mergers-and-acquisitions arm, launched in November 2023 to invest up to $100 million over the next few years to help bolster the company’s super-app strategy.

“We are pleased with the approval from the Competition Commission of Pakistan as we continue to work closely with Krave Mart to expand access to fast and reliable grocery delivery services across the country, most recently launching in Lahore under the inDrive.Groceries brand,” said Andries Smit, chief growth businesses officer at inDrive, in an email statement.

He said the Krave Mart and inDrive brands will continue to operate in Karachi as the company expands its grocery delivery offering.

Expanding grocery delivery in Pakistan could prove difficult. The market is dominated by Foodpanda, which has operated in the country for more than a decade and is backed by German delivery group Delivery Hero, according to an industry source. Quick-commerce typically requires significant time and capital before it becomes meaningfully profitable, making it difficult for new entrants to scale, the source said.

According to data from Sensor Tower, inDrive has been the world’s second-most downloaded ride-hailing app since 2022 and ranks as the fourth-most downloaded travel app globally, behind Google Maps, Uber, and Waze, with more than 400 million downloads. The app is also the most downloaded ride-hailing service in nine countries, including Peru, Panama, Egypt, Morocco, and Pakistan, per Sensor Tower.

inDrive operates in more than 1,000 cities across 48 markets worldwide, giving it a broad base as it expands into new services such as grocery delivery.